Branding – Logo Design

Logo Design

Wagology is Puerto Rico’s newest dog training service.  When the founder of this enterprise first approached me, they were unsure of what they wanted in a logo.  We had a consultation to talk through some imagery they envisioned and colors they preferred. I delivered a variety of logo designs and the choices were narrowed downed and revised until the client knew this was her logo.

The circle represents the warm Puerto Rican sun, the same sun the owner’s own dogs enjoy bathing in all day.  The dog with the wagging tail are in purple to be both uplifting and light-hearted as dogs naturally are, yet regal as a well trained dog at attention can be.